Want people to listen to you? Then you need to present a compelling message. Here are three ways to make a message take hold.
Speak their language
People listen to what makes sense to them. This means you need to frame your message from their perspective. For example, there’s a big difference between the following two statements. Which would you be most likely to listen to?
- Today I’m going to describe how the new computer program will streamline customer service processes in the business
- Do you want a better way to close sales? The new program will help you do it!