Once a job candidate’s LinkedIn profile is clicked on by a recruiter, what happens next? It’s a critical question for both job seekers and recruiters. Thanks to the fields of applied psychology and eye tracking technology, interesting answers are emerging. This article explores what we now know about how recruiters view and make sense of profile pictures on LinkedIn. Let’s start with what eye tracking technology has revealed. A study conducted in 2012 demonstrated that recruiters spend 19% of their time looking at the head shot when viewing LinkedIn profiles. While that sounds like a reasonable amount of time, in practical terms, it translates to approximately one second per profile page. This means job seekers need to take the old saying “First impressions count” very seriously indeed. And so do recruiters. After all, first impressions are usually created at an unconscious level and therefore, can trigger unconscious biases.