Have you noticed how popular the word “expert” is becoming on social media profiles? My quick search of LinkedIn has just yielded a result of 885,170 results for people using the word expert in their profiles. Many of them fail to explain exactly what their expertise is. For example, among the top 20 people who appeared in my search, six use the format “Expert at (company name)” as their profile headline. Four use the format “(very broad topic) expert”, for example, “digital expert”. This haphazard use of the term is rendering the label expert meaningless and that poses a problem. If you are genuinely an expert in your field, wanting to showcase your technical or professional mastery, you need to overcome this problem. I recommend that you begin to behave like an expert, rather than simply relying on labelling yourself as one.