If you’re serious about success, you need to actively work on your personal brand. This is the persona you present to the world. It defines how other people perceive you.
There are five key steps for managing your personal brand. Here are some tips you can use to make-over your personal brand easily and successfully.
Be crystal clear about what you stand for
Because your brand is an expression of who you are, you need to be sure you know who you are. Consider questions such as “What makes you different to everyone else?” and “What do you want to communicate to the world?”
After you’ve answered these questions summarise your responses in three sentences. Distil these into a single sentence of seven words or less. Then move on to the next step.
Welcome to 2017. This year, I’ll be focussing my newsletter on tips for helping savvy, professional women – like you or your female colleagues – thrive in today’s demanding world.
This new women and success theme reflects a crystalisation of my professional focus. From now on, my goal is to help high potential women burst through glass ceilings. That’s why I’ve changed my tagline to ‘the glass ceiling smasher’.
You might be wondering what inspired this change of focus? Well, I’ve been a presenter and coach for 22 years now. In that time, 90 percent of the people I’ve helped have been high potential women. Women who’ve hit frustrating road blocks on their paths to success. From under-resourced women in Bali, to stressed out Australian females in leadership roles, the women I meet consistently report experiencing three main barriers to success.