How to empathise with angry customers

Stephen was a customer support officer in a large software company. Years of listening to customer complaints had taken their toll. He was losing patience with his customers.

After a heated conversation with a customer led to a complaint, Stephen’s supervisor enrolled him in my course Handling Difficult Customers. In the first half of the course, we discussed the importance of showing empathy when customers experience problems. Stephen asked “Why should I show empathy when the customer is swearing at me?”

Read more