First-rate negotiators are adroit influencers. They know how to subtly guide their counterparts’ thinking by making smart linguistic choices. These are word choices that prime a listener to give a positive reaction. Think about the most influential people you know. I bet they’re skilled in the art of priming. They keep others on-side by framing their messages in positive and collaborative language. This means they get ‘yes’ responses more frequently.
Be clear about your company’s policy
Your employer has a duty of care. You should be protected from being bullied or harassed. This means having a policy on how abusive customers are handled. A good policy should outline how you can respond to abuse, when you should transfer a caller to someone more senior and how to end a call if abuse is unreasonable. Make sure you’re familiar with your company’s policy. If they don’t have one, draft one and propose it to management.
Here are four tips that make talking to angry customers easier.
Remember that customers aren’t always right
No. The old saying isn’t true – customers aren’t always right. But they are always customers. Without them, you wouldn’t be in business. So treat all customers respectfully, even when they’re wrong. Never say “you’re wrong,” “that’s wrong” or “you’ve made a mistake.” Words like this trigger a shame reaction – which many customers deal with by becoming angry. Instead say “I’m sorry you got that impression,” “I’ll talk you through what happened” or “I’d like to clarify something.” Quickly move on to solving the problem, rather than dwelling on what caused it.
After a heated conversation with a customer led to a complaint, Stephen’s supervisor enrolled him in my course Handling Difficult Customers. In the first half of the course, we discussed the importance of showing empathy when customers experience problems. Stephen asked “Why should I show empathy when the customer is swearing at me?”
Fortnightly tips and videos to inspire Difference Makers and Future Shapers as their efforts change the world.