If you’re serious about success, you need to actively work on your personal brand. This is the persona you present to the world. It defines how other people perceive you.
There are five key steps for managing your personal brand. Here are some tips you can use to make-over your personal brand easily and successfully.
Be crystal clear about what you stand for
Because your brand is an expression of who you are, you need to be sure you know who you are. Consider questions such as “What makes you different to everyone else?” and “What do you want to communicate to the world?”
After you’ve answered these questions summarise your responses in three sentences. Distil these into a single sentence of seven words or less. Then move on to the next step.
