Aristotle developed a theory of persuasive speech writing in 320 B.C. His theory is still used by master speech writers today.
You, too, can tap into Aristotle’s wisdom by using the three forms of ‘rhetoric’ he described. These were ethos, logos and pathos.
Ethos
Ethos means ‘character.’ If you’re speaking to people who value expertise, ethos is your key to success. Your ethos builds even before you walk on stage. For example, when your photo is included in promotional material, it starts to build ethos. Invest in a professional head shot if you present a lot. The way you’re introduced also impacts on your ethos. Don’t leave your introduction to chance – prepare an introductory spiel for the MC. Make sure this highlights your qualifications, achievements and current job title.
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